The New
Year 2022 has just begun, and it's time to implement new SEO strategies to
attract more traffic. SEO plays a crucial role in Search Engine Ranking. Hence,
it is vital to know about SEO
Trends for 2022 before making
an SEO strategy.
Before we
dig into 2022 SEO Trends, let's examine what SEO means.
What is SEO?
Over the
internet, you will find many articles on SEO definitions. The simplest
definition of SEO is search engine optimization. It helps rank your website
higher in Search Engines. You will rank higher on search engines if your SEO is
good.
Latest SEO Trends of 2022
It's hard
to rank in SERPs unless you follow the latest SEO trends. So, now it's time to
take a deep dive into the new SEO Trends of 2022.
1. MUM - Multitask Unified Model
MUM is
the first SEO Trend for 2022. It is an Artificial Intelligence Technology of
Google known as Multitask Unified Model.
Whenever
you ask a question, Google strives to provide relevant answers. Earlier this
year, Google introduced MUM. The purpose of MUM is to provide
answers to complex questions.
It's an
upgrade version of BERT.
According to Google, MUM is 1000 times powerful than
BERT. It is trained in 75 different languages and can perform several tasks
simultaneously.
MUM is
also capable of understanding images. For example, I saw a bike in China
showroom. Now I want to know if this bike is available in India or not? To do
so, I need to upload a picture of my bike along with my question, and MUM will
provide the most relevant results.
Currently, MUM is under testing. However, we expect it to start working by 2022. Whenever it's active, it will have a substantial impact on rankings.
2. LaMDA - Future of Voice searches
The
second SEO Trend you have to follow in 2022 is LaMDA - The Future of Voice
searches. Consequently, now is the ideal time to optimize your website for
voice searches.
In short,
LaMDA - or Language Model for Dialogue Applications - is Google's new machine
learning model. LaMDA strives to have a conversation with users and provide
results based on what they say.
About 27
percent of the global online population uses voice search on mobile devices. So
Voice Search also plays a major role in SEO. SEO experts predict that this
trend will grow in 2022.
Google has not set a date for rolling out LaMDA. LaMDA will significantly impact voice searches. Until then, you can improve your content.
3. Video Content - Upcoming SEO Trend
The
popularity of Video Content is increasing rapidly through YouTube and TikTok.
After TikTok, We know the value of Short Video Content. While YouTube is known
for large video content, TikTok is known for short video content.
Across
the globe, TikTok is banned in many countries. Luckily, YouTube released its
Short Video Content section for Short Video Content. YouTube
shorts are already available, and YouTube is promoting
them heavily. Currently, we should take the opportunity to produce our shorts.
Short
video content does not require as much time as long video content. So in less
time, you can create Video Content now. Use this trend to gain new customers
and visitors.
YouTube
Shorts aren't the only platform that promotes Short Video Content. Various
other platforms do as well. For example, social media platforms feature Short
Video Content as well.
Recently,
Google launched two new video
structured data types – Seek Markup and Clip Markup.
These markups can increase CTR to your video content via the search results
page. The markups work on websites as well as on YouTube. Hence, this SEO Trend
for 2022 will be going to very beneficial.
3.1 Clip Video Markup
The first
structured data type is the Clip Markup video. In this markup, you specify the
segment start and end times, also the label for each segment.
You will
need to add these properties:
- A
descriptive title for the content of the clip.
- Start
time of the clip.
- End
time of the clip.
- The
URL of the specific timeslot.
3.2 Seek Video Markup
The Second structured data type is Seek Video Markup. To have Google display key moments from the video clip, you need to tell Google how your URL structure works. With machine learning, Google will automatically examine and segment the contents in your video. It will be your responsibility to inform Google of the process to link any timestamp within your video that will be uploaded to their site.
3.3 YouTube Timestamps
Moreover,
if you are hosting your video on YouTube, be sure to include timestamps in your
description. Google automatically enable key moments in search
result.
To gain
more visibility in Google Search, you need to adopt this SEO Trend in 2022.
4. Mobile SEO - Not an Old SEO Trend
People
are increasingly consuming content on their mobile devices, according to
Statista. In addition, 61 percent of organic search engine visits come from
mobile in the United States. As you can see, Mobile SEO will play a significant
role in 2022.
Mobile
SEO means optimizing the website for mobile users to give them a better user
experience. Not only for Search Engines, but you also have to optimize your
website according to users' needs. Mobile Responsive site is helpful to achieve
a higher ranking in SERP.
People
think Mobile SEO is an old Trend. But the trend will not fade away as time goes
on, as users of mobile devices are on the rise. So we can't ignore this SEO
factor for 2022.
In
Addition, Google also gives priority to mobile users. For instance, if your
website has desktop and mobile versions, Google will first crawl the mobile
version. Now you can guess the importance of Mobile SEO.
5. Rich Snippets - Passage indexing
As we can
see, Google more focus on Rich Snippets. Above we have already discussed LaMDA
and Video Structure Data. So these are one of the examples of Rich Snippets.
Passage Indexing is also in the 2022 SEO Trend list. It is also
known as Paragraph Indexing. When Google crawls your article, it analyzes
it and highlights whichever paragraph users will find most understandable.
The
purpose of these Snippets is to answer users as quickly as possible. Below is
an example:
Final Words on SEO Trends
These SEO
Trends are the future of SEO. So be ready with your SEO strategy. Using these 5
SEO trends, you can differentiate your website from the rest and maximize your
results.
We can deliver you the highest amount of
services at http://websitepromotion.com/.
It includes on-page, off-page SEO, website, audits, tracking, and more. One can
find all these with SEO services in Orange County.
2022 is going to be an exciting year.
What's your thought on that? We'd love to hear what you think.
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