7 Proven Tools to Market Your Content Digitally

Are You Trying to Market Your Content Digitally but Not Aware of Tools? Here's an Ultimate Guide!

If you are trying to market your content online but are unsure where to start, you need to check out these tools. These tools will help you create and share your content efficiently.

So, what are you waiting for?

Start using these online tools today, but before we start, let's look at the matchless benefits of making your content digitally.

Digital Content

There are many benefits to creating digital content. You can reach a larger audience and connect with more people when you create digital content. Additionally, it is easy to share and can help you establish your brand.

By crafting tailor-made digital content, you can attract new customers and grow your business. In addition, creating digital content is a great way to market your products or services.

If you are looking for ways to promote your business, consider creating digital content. Many different tools can make the whole process easier and faster for everyone.

Digital content is an essential part of online marketing, and it can be a great way to reach new customers and grow your business. When you create quality content, you can attract attention from new customers and accelerate your business.

Content is an important part of online marketing; accordingly, writing well-knit digital content is a great way to market your products or services.

Let's look at the 7 best tools for creating digital content for you to grow your business.

Best 7 Tools for Creating Digital Content

Whether you are a business owner, marketer, or content writer, you know the importance of creating digital content.

But what are the best tools to do this job perfectly? Check out our list of effective tools for creating digital content. These tools will help you create top-notch content that engages your audience.

1.     Hootsuite

Hootsuite is a social media management tool that lets you control all of your social media accounts from one dashboard. With Hootsuite, you can schedule posts, track mentions, and measure your success.

This tool also helps you increase your online presence.

2.     Sprout Social

Sprout Social offers a suite of tools, including scheduling, reporting, and team collaboration. This tool is ideal for businesses that want to improve their customer service efforts.

3.     Moz Keyword Explorer 

The Moz Keyword Explorer is an impressive tool for content marketers. It allows you to find keywords relevant to your topic and track how they perform over time.

You can also see the competition level for each keyword and related topics that you may want to consider writing about.

If you want to improve your content marketing strategy, you should try this tool. And if you are looking to hone your SEO skills, the Moz Keyword Explorer is a must-have tool.

4.     Google Trends

Google Trends is an excellent tool that tells you about the popular topics right now to write content on those topics. It can also help you research your competition and find new marketing ideas.

5.     Google Analytics

Google Analytics is a free web analytics tool that helps businesses track website traffic. With this amazing gadget, you can see where your website visitors are coming from, how they find your site, and what they are doing.

Google Analytics is a great tool for businesses that want to improve their online marketing efforts.

6.     Adobe Photoshop

Adobe Photoshop is a powerful image editing software program. With Photoshop, you can create graphics, edit photos, and design web pages.

Adobe Photoshop is ideal for businesses that want to create high-quality visuals for their websites or social media accounts.

7.     Grammarly

Grammarly helps you sharpen your writing skills and ensure that your content is free of errors. Most importantly, it also offers a plagiarism checker, which can help you to ensure that your content is original.

In general, it is an authentic tool for anyone who wants to improve their writing skills.

If you are looking for a great way to improve your writing skills, Grammarly is the perfect tool that helps you produce well-crafted content that will impress your readers.

Various digital content tools can help you with marketing your content. For example, tools like Hootsuite and Sprout Social can assist you to manage your social media accounts, while Google Analytics can track website traffic.

 These are just a few examples - there are many other tools available to help you market your content digitally.

The world of digital marketing can be a little daunting and hard to navigate. So we have crafted this guide so you know the tools that will best meet your needs.

We can deliver you the highest amount of services at https://websitepromoters.com/. It includes on-page, off-page SEO, website, audits, tracking, and more. One can find all these with SEO services Orange County.

What is the importance of Image ALT Text in SEO?

 

You may be surprised why we need ALT text if we already use EXIF Metadata for images. The reason is that when you upload a picture to social media sites, they remove the EXIF Metadata. That's why we need to provide ALT text to give context to your image.

In addition, WordPress strips the EXIF information when resizing the image. Also, ALT text is necessary for images that do not load or are not accessible on a website.

With the help of ALT text, you can describe the image accurately. ALT text is also beneficial for Search Engine Crawlers.

Let's discuss the ALT text in depth.

What is Alt Text?

ALT text is an acronym for Alternative Text. The purpose of the ALT text is to provide context to images. It's a simple bit of HTML code, and it looks like this:

<img src="logo.png" alt="put your alt text here"/>

It is different from your image title and caption.

What is the importance of ALT text?

There are several reasons why ALT text is so crucial:

1. Image Context
2. Search Engines
3. Visually Impaired Visitors
4. For Browsers
5. Image SEO

Let's see descriptive information about all reasons.

1. Image Context

As we already mention above ALT text provides context about the image. Further, It's different from the Title and Caption.

The caption describes the image to visitors, whereas the ALT text describes the image to search engines. In Addition, the Caption is visible on the website just below the photo, and ALT text is visible when the image fails to load. 

You can see ALT text in inspect element.

2. Search Engines

While AI (Artificial Intelligence) can recognize the picture, search engines still give priority to ALT text when explaining an image. Search engines understand the photo using ALT text. Through the use of ALT text, search engines crawl and index your images. ALT text can help you boost SEO.

3. Visually Impaired Visitors

ALT text helps Visually Impaired Visitors to understand your picture. They will be able to know what you're trying to convey by using ALT text. So, this is a good thing for visitors who have visual impairment.

4. For Browsers

If a browser cannot load the image, it displays an ALT text instead. You may see ALT text when your browser cannot render your picture.

See the example below:

<img src="logo.png" alt="put your alt text here">

The following are the possible causes of an image not loading:

1. Wrong Image Source/Path
2. Slow Internet Connection
3. Database problem

5. Image SEO

ALT text is also beneficial for Image SEO. ALT text can surely help you in Image ranking. Whether your article appears higher in SERP or not, your images can perform much better with Image SEO.

Image Search Results can also drive organic traffic to your website. You can check your image search performance on Google Search Console.

How to write the Best ALT Text for Images?

1. Write Descriptive and Short ALT Text.
2. Add Keywords in the Alt Text.
3. Avoid Keyword Stuffing.
4. Don't use phrases to write ALT Text.
5. Every image doesn't need an ALT Text.

Conclusion

I hope now you will understand the ALT text and its importance. Optimize your website images with ALT text and enjoy SEO benefits. The higher your images rank in image search, the more people will visit your page.

Give your thoughts on the "Importance of Image ALT Text in SEO" in the comment section. We'd love to hear what you think. To keep your SEO efforts up-to-date, hire a reputable Orange County SEO Company (Website Promoters L.L.C.)

Don't forget to share this article with your friends if you find it valuable.

Image SEO Trend: What is the significance of Image SEO in 2022?

To gain more traffic in 2022, we must implement a more effective SEO strategy. In this article, we discuss Image SEO. Image SEO plays a significant role in Search Engine Ranking. The SEO trend of 2022 will heavily emphasize image SEO.

It's not easy to rank on the Search Engine Result Page (SERP). Many factors will contribute to your ranking in the year 2022. Image SEO is one of them.

Image optimization is one of the most significant aspects of an SEO strategy. In addition, its significance continues to grow.

The images are the most significant part of any article. Visual Presentation keeps readers interested. Visual representation allows the message to be understood clearly.

What is Image SEO?

Image SEO means optimizing the image for better search results. Websites with e-commerce functions should pay special attention to image optimization.

From an SEO perspective, images can help you rank higher on search engines like Google and improve your image ranking in image search results.

To optimize your image, you should consider the following points:

1. Image Filename

Your device assigns a unique name to each file stored on it. The file name describes the file content. Furthermore, search engines such as Google recognize the image context based on the file name.

Therefore, stop using default names like img01.jpg. Use a file name that describes the image instead.

It helps search engines understand your image better and improves your SEO value.

2. Image Format

Another significant aspect of Image SEO is the image format. Although there are many image formats, JPEG and PNG are the most used. Neither file type is entirely accurate. Both image formats have their advantages and disadvantages.

It is now clear to you what file type to use.

3. Image Title Attribute

A title is helpful for visitors and search engines to identify image context. Users can view the image title when they mouse over the image.

How to add Title Attribute in Image?

<img src=”https://image.com” title="title text here"/>

4. Image Compression

The large size of the image file can impact web page loading speeds. If you have an e-commerce site with thousands of images, this is even more important. That's why Image compression is necessary for Image SEO.

As you know, page speed is an important ranking factor. Therefore, you should reduce the size of your images so that a web page can load faster. It will help you in achieving a high ranking in SERPs.

Google Page speed insights provide an easy way to check the performance of your website. You can also use the GTmetrix tool.

You can compress your images with the online TinyPNG tool. Use the WPsmush plugin if you already have a WordPress site with tons of photos.

In terms of page loading speed, image compression is beneficial. But don't compromise with the image quality. For example, check out the quality of the following photo.

Original Image

Compress Image

Both images above are identical. Therefore, do not compromise on the quality of images when compressing them.

5. Add Image Caption

I used two images as examples in the Image Comparison section. They both appear the same. One is the original image, and the other is the compressed image. The caption makes identifying the image easy.

With the help of the caption, you will understand which one is a compressed image and which one is original.

The caption is always visible at the right below the image. The purpose of the caption is to provide additional context for the image to the user.

Through this, users can easily understand your image. In addition, you can include a keyword in the caption to boost SEO.

6. Create Original Images

Original and Unique images have lots of benefits. Instead of using stock images, create your own. However, stock images are still helpful. Each has pros and cons.

To raise brand awareness, you should create your images.

It is also one of the factors that affect Image SEO.

7. Images Sitemap

Search engines can easily find your website pages with a sitemap. There is a high probability that search engines will crawl and index your images if your site has an image sitemap.

You do not have to worry if you use the Yoast SEO plugin. It will automatically update your sitemap with image information.

8. Image CDN

Image CDN enables faster image delivery as compared to Regular CDN. This service makes images of your website responsive to desktops and mobile devices.

It is possible to improve your website loading speed using an Image CDN, which is beneficial for Image SEO.

9. EXIF Metadata

EXIF is known as Exchangeable Image File Format. Whenever you click a pic from your camera or mobile, the image will save on your device along with some metadata information. Metadata includes the date, time, camera settings, GPS location, and copyright information.

Developers at Google have already stated that EXIF Metadata is also a ranking factor for images in one of their videos. So you can't neglect this ranking factor.

Next time, make sure to edit the EXIF Metadata before uploading the image. Check out our article to learn how to view, edit, and remove EXIF metadata.

10. Alt Text

An ALT text is required when an image is unavailable or unable to load on a Website. With the help of ALT text, you can describe the image accurately.

Add ALT text to essential pictures only. All of your website images don't need an ALT text.

To rank well on search engine result pages, you can include a keyword in the ALT text. These ALT texts are visible to search engine crawlers as well to users.

Error! Filename not specified.

Search Engine Crawlers can't read your image without ALT Text. So it is necessary to add ALT text in images.

Conclusion

2022 will be a big year for Image SEO Trend. Following the above points will ensure that your Image ranking will rise. With these points, you can differentiate your website from the rest and maximize your results.

Give your thoughts on the 2022 Image SEO Trend in the comment section. We'd love to hear what you think. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable Orange County SEO Company (Website Promoters L.L.C.)

What are the SEO Predictions in the Future Marketing?

New SEO strategies will take the lead in SEO 2022. SEO Predictions will let you know what to do for future marketing. World's digital marketing community already considering what SEO will bring this year? To achieve high traffic, which SEO trends will be the crucial factor?

SEO Predictions for 2022

Our Orange County SEO Company, Website Promoters, which offers Internet Marketing Services, make some SEO Predictions for 2022. Let's explore each Prediction:

2022 SEO Prediction #1: The MUM Update

First and foremost is our SEO Prediction, MUM. MUM is a new Google algorithm that we can see this year. It's known as Multitask Unified Model. MUM can translate the answer found in another language to satisfy the user. It also understands user queries through images. So we can say that MUM is going to change the game.

MUM will remove the language and format barrier in the future. Watch the below video to know more: 

SEO Prediction of 2022 #2: Core Web Vitals

Our next SEO Prediction is Core Web Vitals. The user experience is a priority for Google. You will lose ranking if users have a negative experience with your website. For a positive user experience, you have to work on Core Web Vitals.

Fast and mobile-friendly pages rank well in the search results. Google Search Console can help you with this. A full Core Web Vitals report is available through Google Search Console for in-depth analysis.

Using that information, you can determine which URL on your site needs improvement. If you still can't figure it out, you can contact Website Promoters, an Orange County SEO company.

Forecasts for SEO #3: Direct Answers will Rise

Our third Prediction for SEO is a Direct Answer. The users want their questions answered quickly, and that's what Google offers. As you can see in the below pictures:

Google has already introduced its Featured Snippet feature. The Featured Snippet is a short paragraph from your content that users can see without visiting your website. Over 82% of search results in 2021 included a Featured Snippet.

Google now works on Voice Search to provide answers more quickly. With Voice Searches, you will get an immediate response to your question. Google soon launched LaMDA - Language Model for Dialogue Applications - for Voice Searches.

SEO Prediction of 2022 #4: Google Competitors

Internet users across the globe use Google as a search engine. So we can say the king of search engines is Google. People are familiar with only Google for search engines. Additionally, many Internet Marketing Services Companies only optimize sites for Google. However, they should also optimize websites for other search engines.

There are also many Search Engines that exit the Internet and compete with Google. Searches on other search engines are also on the rise. Recently DuckDuckGo hit 100 billion searches.

You can check how much traffic you will get on your website through other search engines. Google Analytics will help you. Go to Acquisition>All Traffic>Source/Medium in Google Analytics. On this page, you can find all of the sources of traffic.

Therefore, don't just rely on Google. Optimizing your website for other search engines will also benefit you.

SEO Prediction of 2022 #5: Long-Form Content

Our Last SEO Prediction is Long-Form Content. We always say that "Content is King". When websites have engaging and relevant content, they appear at the top of search engine results.

To rank on Google, content quality is essential. Publish well-written articles from around 1000 to 3000 on your website. Just make sure that you cover user needs in your content.

Produce content for users, not just for SEO. So it's better to avoid keyword stuffing in your content. You can add videos, images, and Q/A in your content to provide more information about your article.

Conclusion

A company that provides Internet Marketing Services can transform your business overnight. You can't do everything alone. It's best to hire a company that specializes in Internet Marketing. Website Promoters LLC is one of them.

I think that's all we can predict for 2022. I believe it'll be a big year for Web3. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable SEO agency (https://websitepromoters.com/).

Top 5 SEO Trends for 2022 to Drive Traffic on Website

 

The New Year 2022 has just begun, and it's time to implement new SEO strategies to attract more traffic. SEO plays a crucial role in Search Engine Ranking. Hence, it is vital to know about SEO Trends for 2022 before making an SEO strategy.

Before we dig into 2022 SEO Trends, let's examine what SEO means.

What is SEO?

Over the internet, you will find many articles on SEO definitions. The simplest definition of SEO is search engine optimization. It helps rank your website higher in Search Engines. You will rank higher on search engines if your SEO is good.

Latest SEO Trends of 2022

It's hard to rank in SERPs unless you follow the latest SEO trends. So, now it's time to take a deep dive into the new SEO Trends of 2022.

1. MUM - Multitask Unified Model

MUM is the first SEO Trend for 2022. It is an Artificial Intelligence Technology of Google known as Multitask Unified Model.

Whenever you ask a question, Google strives to provide relevant answers. Earlier this year, Google introduced MUM.  The purpose of MUM is to provide answers to complex questions.

It's an upgrade version of BERT. According to Google, MUM is 1000 times powerful than BERT. It is trained in 75 different languages and can perform several tasks simultaneously.

MUM is also capable of understanding images. For example, I saw a bike in China showroom. Now I want to know if this bike is available in India or not? To do so, I need to upload a picture of my bike along with my question, and MUM will provide the most relevant results.

Currently, MUM is under testing. However, we expect it to start working by 2022. Whenever it's active, it will have a substantial impact on rankings.

2. LaMDA - Future of Voice searches

The second SEO Trend you have to follow in 2022 is LaMDA - The Future of Voice searches. Consequently, now is the ideal time to optimize your website for voice searches.

In short, LaMDA - or Language Model for Dialogue Applications - is Google's new machine learning model. LaMDA strives to have a conversation with users and provide results based on what they say.

About 27 percent of the global online population uses voice search on mobile devices. So Voice Search also plays a major role in SEO. SEO experts predict that this trend will grow in 2022.

Google has not set a date for rolling out LaMDA. LaMDA will significantly impact voice searches. Until then, you can improve your content.

3. Video Content - Upcoming SEO Trend

The popularity of Video Content is increasing rapidly through YouTube and TikTok. After TikTok, We know the value of Short Video Content. While YouTube is known for large video content, TikTok is known for short video content.

Across the globe, TikTok is banned in many countries. Luckily, YouTube released its Short Video Content section for Short Video Content. YouTube shorts are already available, and YouTube is promoting them heavily. Currently, we should take the opportunity to produce our shorts.

Short video content does not require as much time as long video content. So in less time, you can create Video Content now. Use this trend to gain new customers and visitors.

YouTube Shorts aren't the only platform that promotes Short Video Content. Various other platforms do as well. For example, social media platforms feature Short Video Content as well.

Recently, Google launched two new video structured data types – Seek Markup and Clip Markup. These markups can increase CTR to your video content via the search results page. The markups work on websites as well as on YouTube. Hence, this SEO Trend for 2022 will be going to very beneficial.

3.1 Clip Video Markup

The first structured data type is the Clip Markup video. In this markup, you specify the segment start and end times, also the label for each segment.

You will need to add these properties:

1. A descriptive title for the content of the clip.
2. Start time of the clip.
3. End time of the clip.
4. The URL of the specific timeslot.

3.2 Seek Video Markup

The Second structured data type is Seek Video Markup. To have Google display key moments from the video clip, you need to tell Google how your URL structure works. With machine learning, Google will automatically examine and segment the contents in your video. It will be your responsibility to inform Google of the process to link any timestamp within your video that will be uploaded to their site.

3.3 YouTube Timestamps

Moreover, if you are hosting your video on YouTube, be sure to include timestamps in your description. Google automatically enable key moments in search result.

To gain more visibility in Google Search, you need to adopt this SEO Trend in 2022.

4. Mobile SEO - Not an Old SEO Trend

People are increasingly consuming content on their mobile devices, according to Statista. In addition, 61 percent of organic search engine visits come from mobile in the United States. As you can see, Mobile SEO will play a significant role in 2022.

Mobile SEO means optimizing the website for mobile users to give them a better user experience. Not only for Search Engines, but you also have to optimize your website according to users' needs. Mobile Responsive site is helpful to achieve a higher ranking in SERP.

People think Mobile SEO is an old Trend. But the trend will not fade away as time goes on, as users of mobile devices are on the rise. So we can't ignore this SEO factor for 2022.

In Addition, Google also gives priority to mobile users. For instance, if your website has desktop and mobile versions, Google will first crawl the mobile version. Now you can guess the importance of Mobile SEO.

5. Rich Snippets - Passage indexing

As we can see, Google more focus on Rich Snippets. Above we have already discussed LaMDA and Video Structure Data. So these are one of the examples of Rich Snippets.

Passage Indexing is also in the 2022 SEO Trend list. It is also known as Paragraph Indexing. When Google crawls your article, it analyzes it and highlights whichever paragraph users will find most understandable.

The purpose of these Snippets is to answer users as quickly as possible. Below is an example:

Final Words on SEO Trends

These SEO Trends are the future of SEO. So be ready with your SEO strategy. Using these 5 SEO trends, you can differentiate your website from the rest and maximize your results.

We can deliver you the highest amount of services at http://websitepromotion.com/. It includes on-page, off-page SEO, website, audits, tracking, and more. One can find all these with SEO services in Orange County.

2022 is going to be an exciting year. What's your thought on that? We'd love to hear what you think.