To gain more traffic in 2022, we must implement a more effective SEO strategy. In this article, we discuss Image SEO. Image SEO plays a significant role in Search Engine Ranking. The SEO trend of 2022 will heavily emphasize image SEO.
It's not
easy to rank on the Search Engine Result Page (SERP). Many factors will
contribute to your ranking in the year 2022. Image SEO is one of them.
Image optimization is one of the most significant aspects of an SEO
strategy. In addition, its significance continues to grow.
The
images are the most significant part of any article. Visual Presentation keeps
readers interested. Visual representation allows the message to be understood
clearly.
What is Image SEO?
Image SEO means optimizing the image for better search results. Websites with
e-commerce functions should pay special attention to image optimization.
From an
SEO perspective, images can help you rank higher on search engines like Google
and improve your image ranking in image search results.
To
optimize your image, you should consider the following points:
1. Image Filename
Your
device assigns a unique name to each file stored on it. The file name describes
the file content. Furthermore, search engines such as Google recognize the
image context based on the file name.
Therefore,
stop using default names like img01.jpg. Use a file name that describes the
image instead.
It helps
search engines understand your image better and improves your SEO value.
2. Image Format
Another
significant aspect of Image SEO is the image format. Although
there are many image formats, JPEG and PNG are the most used. Neither file type
is entirely accurate. Both image formats have their advantages and
disadvantages.
3. Image Title Attribute
A title
is helpful for visitors and search engines to identify image context. Users can
view the image title when they mouse over the image.
How to add Title Attribute in Image?
<img src=”https://image.com”
title="title text here"/>
4. Image Compression
The large
size of the image file can impact web page loading speeds. If you have an
e-commerce site with thousands of images, this is even more important. That's
why Image compression is necessary for Image SEO.
As you
know, page speed is an important ranking factor. Therefore, you should reduce
the size of your images so that a web page can load faster. It will help you in
achieving a high ranking in SERPs.
Google
Page speed insights provide an easy way to check the performance of
your website. You can also use the GTmetrix tool.
You can
compress your images with the online TinyPNG tool.
Use the WPsmush plugin if you
already have a WordPress site with tons of photos.
In terms
of page loading speed, image compression is beneficial. But don't compromise
with the image quality. For example, check out the quality of the following
photo.
 |
| Original Image |
 |
| Compress Image |
Both
images above are identical. Therefore, do not compromise on the quality of
images when compressing them.
5. Add Image Caption
I used
two images as examples in the Image
Comparison section. They both appear the same. One is the original
image, and the other is the compressed image. The caption makes identifying the
image easy.
With the
help of the caption, you will understand which one is a compressed image and
which one is original.
The
caption is always visible at the right below the image. The purpose of the
caption is to provide additional context for the image to the user.
Through
this, users can easily understand your image. In addition, you can include a
keyword in the caption to boost SEO.
6. Create Original Images
Original
and Unique images have lots of benefits. Instead of using stock images, create
your own. However, stock images are still helpful. Each has pros and cons.
To raise
brand awareness, you should create your images.
It is
also one of the factors that affect Image SEO.
7. Images Sitemap
Search
engines can easily find your website pages with a sitemap. There is a high
probability that search engines will crawl and index your images if your site
has an image sitemap.
You do
not have to worry if you use the Yoast SEO plugin. It will
automatically update your sitemap with image information.
8. Image CDN
Image CDN enables faster image delivery as compared to Regular CDN. This
service makes images of your website responsive to desktops and mobile devices.
It is
possible to improve your website loading speed using an Image CDN, which
is beneficial for Image SEO.
9. EXIF Metadata
EXIF is known as Exchangeable Image File Format. Whenever you click a
pic from your camera or mobile, the image will save on your device along with
some metadata information. Metadata includes the date, time, camera settings,
GPS location, and copyright information.
Developers
at Google have already stated that EXIF Metadata is also a ranking factor for images
in one of their videos. So you can't neglect this ranking factor.
Next time, make sure to edit the EXIF Metadata before uploading the image. Check out our article to learn how to view, edit, and remove EXIF metadata.
10. Alt Text
An ALT
text is required when an image is unavailable or unable to load on a
Website. With the help of ALT text, you can describe the image
accurately.
Add ALT
text to essential pictures only. All of your website images don't need an ALT
text.
To rank
well on search engine result pages, you can include a keyword in the ALT
text. These ALT texts are visible to search engine crawlers as well to
users.
Error! Filename not specified.
Search Engine Crawlers can't read your image without ALT Text. So it is necessary to add ALT text in images.
Conclusion
2022 will
be a big year for Image SEO Trend. Following the above points will
ensure that your Image ranking will rise. With these points, you can
differentiate your website from the rest and maximize your results.
Give your
thoughts on the 2022 Image SEO Trend in the comment section. We'd love
to hear what you think.
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