What is the importance of Image ALT Text in SEO?

 

You may be surprised why we need ALT text if we already use EXIF Metadata for images. The reason is that when you upload a picture to social media sites, they remove the EXIF Metadata. That's why we need to provide ALT text to give context to your image.

In addition, WordPress strips the EXIF information when resizing the image. Also, ALT text is necessary for images that do not load or are not accessible on a website.

With the help of ALT text, you can describe the image accurately. ALT text is also beneficial for Search Engine Crawlers.

Let's discuss the ALT text in depth.

What is Alt Text?

ALT text is an acronym for Alternative Text. The purpose of the ALT text is to provide context to images. It's a simple bit of HTML code, and it looks like this:

<img src="logo.png" alt="put your alt text here"/>

It is different from your image title and caption.

What is the importance of ALT text?

There are several reasons why ALT text is so crucial:

1. Image Context
2. Search Engines
3. Visually Impaired Visitors
4. For Browsers
5. Image SEO

Let's see descriptive information about all reasons.

1. Image Context

As we already mention above ALT text provides context about the image. Further, It's different from the Title and Caption.

The caption describes the image to visitors, whereas the ALT text describes the image to search engines. In Addition, the Caption is visible on the website just below the photo, and ALT text is visible when the image fails to load. 

You can see ALT text in inspect element.

2. Search Engines

While AI (Artificial Intelligence) can recognize the picture, search engines still give priority to ALT text when explaining an image. Search engines understand the photo using ALT text. Through the use of ALT text, search engines crawl and index your images. ALT text can help you boost SEO.

3. Visually Impaired Visitors

ALT text helps Visually Impaired Visitors to understand your picture. They will be able to know what you're trying to convey by using ALT text. So, this is a good thing for visitors who have visual impairment.

4. For Browsers

If a browser cannot load the image, it displays an ALT text instead. You may see ALT text when your browser cannot render your picture.

See the example below:

<img src="logo.png" alt="put your alt text here">

The following are the possible causes of an image not loading:

1. Wrong Image Source/Path
2. Slow Internet Connection
3. Database problem

5. Image SEO

ALT text is also beneficial for Image SEO. ALT text can surely help you in Image ranking. Whether your article appears higher in SERP or not, your images can perform much better with Image SEO.

Image Search Results can also drive organic traffic to your website. You can check your image search performance on Google Search Console.

How to write the Best ALT Text for Images?

1. Write Descriptive and Short ALT Text.
2. Add Keywords in the Alt Text.
3. Avoid Keyword Stuffing.
4. Don't use phrases to write ALT Text.
5. Every image doesn't need an ALT Text.

Conclusion

I hope now you will understand the ALT text and its importance. Optimize your website images with ALT text and enjoy SEO benefits. The higher your images rank in image search, the more people will visit your page.

Give your thoughts on the "Importance of Image ALT Text in SEO" in the comment section. We'd love to hear what you think. To keep your SEO efforts up-to-date, hire a reputable Orange County SEO Company (Website Promoters L.L.C.)

Don't forget to share this article with your friends if you find it valuable.

Image SEO Trend: What is the significance of Image SEO in 2022?

To gain more traffic in 2022, we must implement a more effective SEO strategy. In this article, we discuss Image SEO. Image SEO plays a significant role in Search Engine Ranking. The SEO trend of 2022 will heavily emphasize image SEO.

It's not easy to rank on the Search Engine Result Page (SERP). Many factors will contribute to your ranking in the year 2022. Image SEO is one of them.

Image optimization is one of the most significant aspects of an SEO strategy. In addition, its significance continues to grow.

The images are the most significant part of any article. Visual Presentation keeps readers interested. Visual representation allows the message to be understood clearly.

What is Image SEO?

Image SEO means optimizing the image for better search results. Websites with e-commerce functions should pay special attention to image optimization.

From an SEO perspective, images can help you rank higher on search engines like Google and improve your image ranking in image search results.

To optimize your image, you should consider the following points:

1. Image Filename

Your device assigns a unique name to each file stored on it. The file name describes the file content. Furthermore, search engines such as Google recognize the image context based on the file name.

Therefore, stop using default names like img01.jpg. Use a file name that describes the image instead.

It helps search engines understand your image better and improves your SEO value.

2. Image Format

Another significant aspect of Image SEO is the image format. Although there are many image formats, JPEG and PNG are the most used. Neither file type is entirely accurate. Both image formats have their advantages and disadvantages.

It is now clear to you what file type to use.

3. Image Title Attribute

A title is helpful for visitors and search engines to identify image context. Users can view the image title when they mouse over the image.

How to add Title Attribute in Image?

<img src=”https://image.com” title="title text here"/>

4. Image Compression

The large size of the image file can impact web page loading speeds. If you have an e-commerce site with thousands of images, this is even more important. That's why Image compression is necessary for Image SEO.

As you know, page speed is an important ranking factor. Therefore, you should reduce the size of your images so that a web page can load faster. It will help you in achieving a high ranking in SERPs.

Google Page speed insights provide an easy way to check the performance of your website. You can also use the GTmetrix tool.

You can compress your images with the online TinyPNG tool. Use the WPsmush plugin if you already have a WordPress site with tons of photos.

In terms of page loading speed, image compression is beneficial. But don't compromise with the image quality. For example, check out the quality of the following photo.

Original Image

Compress Image

Both images above are identical. Therefore, do not compromise on the quality of images when compressing them.

5. Add Image Caption

I used two images as examples in the Image Comparison section. They both appear the same. One is the original image, and the other is the compressed image. The caption makes identifying the image easy.

With the help of the caption, you will understand which one is a compressed image and which one is original.

The caption is always visible at the right below the image. The purpose of the caption is to provide additional context for the image to the user.

Through this, users can easily understand your image. In addition, you can include a keyword in the caption to boost SEO.

6. Create Original Images

Original and Unique images have lots of benefits. Instead of using stock images, create your own. However, stock images are still helpful. Each has pros and cons.

To raise brand awareness, you should create your images.

It is also one of the factors that affect Image SEO.

7. Images Sitemap

Search engines can easily find your website pages with a sitemap. There is a high probability that search engines will crawl and index your images if your site has an image sitemap.

You do not have to worry if you use the Yoast SEO plugin. It will automatically update your sitemap with image information.

8. Image CDN

Image CDN enables faster image delivery as compared to Regular CDN. This service makes images of your website responsive to desktops and mobile devices.

It is possible to improve your website loading speed using an Image CDN, which is beneficial for Image SEO.

9. EXIF Metadata

EXIF is known as Exchangeable Image File Format. Whenever you click a pic from your camera or mobile, the image will save on your device along with some metadata information. Metadata includes the date, time, camera settings, GPS location, and copyright information.

Developers at Google have already stated that EXIF Metadata is also a ranking factor for images in one of their videos. So you can't neglect this ranking factor.

Next time, make sure to edit the EXIF Metadata before uploading the image. Check out our article to learn how to view, edit, and remove EXIF metadata.

10. Alt Text

An ALT text is required when an image is unavailable or unable to load on a Website. With the help of ALT text, you can describe the image accurately.

Add ALT text to essential pictures only. All of your website images don't need an ALT text.

To rank well on search engine result pages, you can include a keyword in the ALT text. These ALT texts are visible to search engine crawlers as well to users.

Error! Filename not specified.

Search Engine Crawlers can't read your image without ALT Text. So it is necessary to add ALT text in images.

Conclusion

2022 will be a big year for Image SEO Trend. Following the above points will ensure that your Image ranking will rise. With these points, you can differentiate your website from the rest and maximize your results.

Give your thoughts on the 2022 Image SEO Trend in the comment section. We'd love to hear what you think. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable Orange County SEO Company (Website Promoters L.L.C.)

What are the SEO Predictions in the Future Marketing?

New SEO strategies will take the lead in SEO 2022. SEO Predictions will let you know what to do for future marketing. World's digital marketing community already considering what SEO will bring this year? To achieve high traffic, which SEO trends will be the crucial factor?

SEO Predictions for 2022

Our Orange County SEO Company, Website Promoters, which offers Internet Marketing Services, make some SEO Predictions for 2022. Let's explore each Prediction:

2022 SEO Prediction #1: The MUM Update

First and foremost is our SEO Prediction, MUM. MUM is a new Google algorithm that we can see this year. It's known as Multitask Unified Model. MUM can translate the answer found in another language to satisfy the user. It also understands user queries through images. So we can say that MUM is going to change the game.

MUM will remove the language and format barrier in the future. Watch the below video to know more: 

SEO Prediction of 2022 #2: Core Web Vitals

Our next SEO Prediction is Core Web Vitals. The user experience is a priority for Google. You will lose ranking if users have a negative experience with your website. For a positive user experience, you have to work on Core Web Vitals.

Fast and mobile-friendly pages rank well in the search results. Google Search Console can help you with this. A full Core Web Vitals report is available through Google Search Console for in-depth analysis.

Using that information, you can determine which URL on your site needs improvement. If you still can't figure it out, you can contact Website Promoters, an Orange County SEO company.

Forecasts for SEO #3: Direct Answers will Rise

Our third Prediction for SEO is a Direct Answer. The users want their questions answered quickly, and that's what Google offers. As you can see in the below pictures:

Google has already introduced its Featured Snippet feature. The Featured Snippet is a short paragraph from your content that users can see without visiting your website. Over 82% of search results in 2021 included a Featured Snippet.

Google now works on Voice Search to provide answers more quickly. With Voice Searches, you will get an immediate response to your question. Google soon launched LaMDA - Language Model for Dialogue Applications - for Voice Searches.

SEO Prediction of 2022 #4: Google Competitors

Internet users across the globe use Google as a search engine. So we can say the king of search engines is Google. People are familiar with only Google for search engines. Additionally, many Internet Marketing Services Companies only optimize sites for Google. However, they should also optimize websites for other search engines.

There are also many Search Engines that exit the Internet and compete with Google. Searches on other search engines are also on the rise. Recently DuckDuckGo hit 100 billion searches.

You can check how much traffic you will get on your website through other search engines. Google Analytics will help you. Go to Acquisition>All Traffic>Source/Medium in Google Analytics. On this page, you can find all of the sources of traffic.

Therefore, don't just rely on Google. Optimizing your website for other search engines will also benefit you.

SEO Prediction of 2022 #5: Long-Form Content

Our Last SEO Prediction is Long-Form Content. We always say that "Content is King". When websites have engaging and relevant content, they appear at the top of search engine results.

To rank on Google, content quality is essential. Publish well-written articles from around 1000 to 3000 on your website. Just make sure that you cover user needs in your content.

Produce content for users, not just for SEO. So it's better to avoid keyword stuffing in your content. You can add videos, images, and Q/A in your content to provide more information about your article.

Conclusion

A company that provides Internet Marketing Services can transform your business overnight. You can't do everything alone. It's best to hire a company that specializes in Internet Marketing. Website Promoters LLC is one of them.

I think that's all we can predict for 2022. I believe it'll be a big year for Web3. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable SEO agency (https://websitepromoters.com/).

Are you ready for these Upcoming SEO trends in 2022?

As most businesses know, search engine optimization is crucial in gaining clients to their online platforms. However, SEO is always growing, and you must keep up with the recent trends to ensure that your content tactics are successful. This implies that if you've been using the same SEO approaches for years, it's time to upgrade to the most up-to-date SEO practices. It would help if you constantly modified your SEO techniques to the current trends. On the other hand, keeping up with the latest SEO methods may be a daunting task. You can also approach Website Promoters internet marketing Services to enhance your rank. It would help if you looked at the SEO trends that will have the most influence in 2022 to help you stay on top of the newest developments in SEO and ensure that you experience great results from your SEO strategy.

• AI will play a greater role in SEO

AI will play a bigger part in SEO strategy as AI impacts how customers engage with material online. Many companies have wondered how SEO specialists like Orange County SEO Company would influence SEO. When it comes to reevaluating your SEO strategy, creating well-organized and useful content to attract and engage visitors is critical. As a result, the market is becoming increasingly interconnected, and you must be the one to engage in SEO to provide a

decent presentation for your brand or organisation.

• A move towards long-form content

You'll need to change to a long-form content process to ensure that visitors to your website are delighted and engaged. Short-form material has been demonstrated to receive more traffic and shares than long-form content of at least 1,000 words. By focusing on providing a high-quality long-form range, you may greatly enhance your search rankings. On the other hand, long-form material must be able to keep readers interested to be effective. You should break up your information into many sub-sections using headings and subheadings to keep readers interested. The vision is to make your information easy to research for readers, particularly on mobile devices. You should also make sure that your content is effortless to spread to increase SEO. 

• Video is essential for successful SEO

You must build an SEO plan that involves video if you have not already done so. The reality is that online video platforms have surged in popularity in recent years, and you may have seen how many businesses are using them to communicate with clients and increase their reach. However, how can video material be optimized? One way to accomplish this is to improve your video stream description by providing a user-friendly explanation of what your network is about. You'll have to incorporate keywords in your video material to optimize it. While you don't want to stuff keywords into your video descriptions, some effective keywords and hashtags might help your content reach its target audience.

• The number of voice searches will grow

Technology for voice search has gone a long way. Technology has grown in popularity as it has developed. By 2022, it is expected that more than half of all households will have a smart speaker. Focus on keywords and longer phrases to increase your SEO in this specific search region; voice searches naturally function better with longer phrases. People prefer to abbreviate when typing. All of this is done to make it easier for search engines to locate you on the internet. What this means for SEO developments is that businesses and marketers will have to hone their conversational marketing skills, which include converting written content into conversational language. This shift in terminology may also allow marketers to interact with their customers on a more personal basis.

• Wrapping it up

In general, SEO's future is changing and evolving. To stay on top and be prepared for what happens next year, you must accept these changes today. So, it's time for your company to consider how some of these ideas might be incorporated into their current marketing plan. Start implementing the finest SEO techniques for 2022 and beyond right now. If keeping up with the current SEO trends is too much for you, reach out to https://websitepromoters.com/ for help to effectively optimize your content for SEO.

What are the Most Significant Categories of Content for SEO?

More than 90 % of marketers use content to reach customers. Therefore it's critical to any successful digital marketing effort. Small companies who write blogs generate their leads by up to 126 % faster than those that don't. However, more than 60 % of marketers say it's difficult to develop content that attracts readers and ranks well on Google. Understanding the most effective forms of content for SEO is a vital element of developing an efficient content marketing plan. The top Orange County SEO Company specialists will figure it out.

• Blog posts

Blog articles are an excellent approach to engage people, increase brand exposure, and establish customer confidence. They're also a great place to provide thought leadership content that promotes your company as an expert in a certain field. Posts might be long or short, but they must always provide value to readers. For instance, a shortlist of advice to assist people in doing something better or a long-form paper detailing the history of a product or service. Experts in SEO Companies in Orange County will help you with fantastic fresh blog article ideas.

• Videos

Nowadays, a lot of people view videos. What makes it so popular? Because watching a video is sometimes easier and faster than reading a long blog post or article. Sound effects, music, and dynamic images may all help to make videos more entertaining. The following topics can be covered in videos:

• Demonstrations of your products and behind-the-scenes tours of your office, manufacturing floor, restaurant, and so on.
• Webinars.
• Interviews with experts in the field.

These are only a few suggestions. But whatever you do, make sure your videos are educational and look and sound professional.

Product lessons or demos can assist current customers in gaining greater value from their purchases and attracting potential consumers to test an item for themselves. A member of your team may appear in the film to demonstrate how to utilize a software product or a gadget appropriately. Users may want to watch this instead of reading a handbook or calling customer service for help. However, product training or demonstration films should be simple to follow; avoid jargon and difficult transitions from one step to the next.

In recent years, thought leadership material has become increasingly crucial, particularly for B2B firms. Surprisingly, approximately 60% of decision-makers said thought leadership material influenced their business with a company. Thought leadership content is often associated with blog posts and articles, and it can also include videos. Consider interviewing a thought leader in your industry for a video that will appear on your homepage or a related product/service page. Alternatively, a member of your team may put up a comprehensive presentation on a given topic, complete with original research and statistics. Both can assist in promoting your company as a reliable source of information. It's challenging to engage visitors and turn them into customers, so leave it to the pros. There are many affordable SEO services available, and you may contact them, who will be ready to assist you with a customized plan.

• Lists

In a handful of seconds, a reader may scan a list. However, if it's nice, educational, and useful, they might stay and look around the rest of your site. To make the main facts spring off the page, lists should incorporate graphics and enough white space.

• Infographics

Infographics are effective in more than 80% of firms that employ them. Infographics are visual representations of information that may cover practically any subject. They're quite adaptable, and they might be either serious or amusing. They may be made for people of all ages. They're also a wonderful method to reuse material in different forms to extend its lifespan.

• Guides

The main advantages of having the internet at your fingertips are the ability to get immediate advice on nearly anything, from making a cake to painting your house. And for interested readers, a well-researched, well-written guide is a fantastic resource. To demonstrate crucial concepts, use graphics and even videos. Make guidelines quick to scan and mobile-friendly for consumers seeking help on their phones, which is critical given that mobile devices account for 54 % of worldwide web traffic.

• Wrapping it up

These five content kinds can help you have a great SEO strategy, but only if you use them correctly. Know about what your target audience wants to read, what questions they have, and what will most likely resonate with them. Orange County SEO professionals at http://websitepromoters.com/ will develop a custom approach to assist your company in climbing the SERPs - contact them now to learn more!