What are the SEO Predictions in the Future Marketing?

New SEO strategies will take the lead in SEO 2022. SEO Predictions will let you know what to do for future marketing. World's digital marketing community already considering what SEO will bring this year? To achieve high traffic, which SEO trends will be the crucial factor?

SEO Predictions for 2022

Our Orange County SEO Company, Website Promoters, which offers Internet Marketing Services, make some SEO Predictions for 2022. Let's explore each Prediction:

2022 SEO Prediction #1: The MUM Update

First and foremost is our SEO Prediction, MUM. MUM is a new Google algorithm that we can see this year. It's known as Multitask Unified Model. MUM can translate the answer found in another language to satisfy the user. It also understands user queries through images. So we can say that MUM is going to change the game.

MUM will remove the language and format barrier in the future. Watch the below video to know more: 

SEO Prediction of 2022 #2: Core Web Vitals

Our next SEO Prediction is Core Web Vitals. The user experience is a priority for Google. You will lose ranking if users have a negative experience with your website. For a positive user experience, you have to work on Core Web Vitals.

Fast and mobile-friendly pages rank well in the search results. Google Search Console can help you with this. A full Core Web Vitals report is available through Google Search Console for in-depth analysis.

Using that information, you can determine which URL on your site needs improvement. If you still can't figure it out, you can contact Website Promoters, an Orange County SEO company.

Forecasts for SEO #3: Direct Answers will Rise

Our third Prediction for SEO is a Direct Answer. The users want their questions answered quickly, and that's what Google offers. As you can see in the below pictures:

Google has already introduced its Featured Snippet feature. The Featured Snippet is a short paragraph from your content that users can see without visiting your website. Over 82% of search results in 2021 included a Featured Snippet.

Google now works on Voice Search to provide answers more quickly. With Voice Searches, you will get an immediate response to your question. Google soon launched LaMDA - Language Model for Dialogue Applications - for Voice Searches.

SEO Prediction of 2022 #4: Google Competitors

Internet users across the globe use Google as a search engine. So we can say the king of search engines is Google. People are familiar with only Google for search engines. Additionally, many Internet Marketing Services Companies only optimize sites for Google. However, they should also optimize websites for other search engines.

There are also many Search Engines that exit the Internet and compete with Google. Searches on other search engines are also on the rise. Recently DuckDuckGo hit 100 billion searches.

You can check how much traffic you will get on your website through other search engines. Google Analytics will help you. Go to Acquisition>All Traffic>Source/Medium in Google Analytics. On this page, you can find all of the sources of traffic.

Therefore, don't just rely on Google. Optimizing your website for other search engines will also benefit you.

SEO Prediction of 2022 #5: Long-Form Content

Our Last SEO Prediction is Long-Form Content. We always say that "Content is King". When websites have engaging and relevant content, they appear at the top of search engine results.

To rank on Google, content quality is essential. Publish well-written articles from around 1000 to 3000 on your website. Just make sure that you cover user needs in your content.

Produce content for users, not just for SEO. So it's better to avoid keyword stuffing in your content. You can add videos, images, and Q/A in your content to provide more information about your article.

Conclusion

A company that provides Internet Marketing Services can transform your business overnight. You can't do everything alone. It's best to hire a company that specializes in Internet Marketing. Website Promoters LLC is one of them.

I think that's all we can predict for 2022. I believe it'll be a big year for Web3. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable SEO agency (https://websitepromoters.com/).

Top 5 SEO Trends for 2022 to Drive Traffic on Website

 

The New Year 2022 has just begun, and it's time to implement new SEO strategies to attract more traffic. SEO plays a crucial role in Search Engine Ranking. Hence, it is vital to know about SEO Trends for 2022 before making an SEO strategy.

Before we dig into 2022 SEO Trends, let's examine what SEO means.

What is SEO?

Over the internet, you will find many articles on SEO definitions. The simplest definition of SEO is search engine optimization. It helps rank your website higher in Search Engines. You will rank higher on search engines if your SEO is good.

Latest SEO Trends of 2022

It's hard to rank in SERPs unless you follow the latest SEO trends. So, now it's time to take a deep dive into the new SEO Trends of 2022.

1. MUM - Multitask Unified Model

MUM is the first SEO Trend for 2022. It is an Artificial Intelligence Technology of Google known as Multitask Unified Model.

Whenever you ask a question, Google strives to provide relevant answers. Earlier this year, Google introduced MUM.  The purpose of MUM is to provide answers to complex questions.

It's an upgrade version of BERT. According to Google, MUM is 1000 times powerful than BERT. It is trained in 75 different languages and can perform several tasks simultaneously.

MUM is also capable of understanding images. For example, I saw a bike in China showroom. Now I want to know if this bike is available in India or not? To do so, I need to upload a picture of my bike along with my question, and MUM will provide the most relevant results.

Currently, MUM is under testing. However, we expect it to start working by 2022. Whenever it's active, it will have a substantial impact on rankings.

2. LaMDA - Future of Voice searches

The second SEO Trend you have to follow in 2022 is LaMDA - The Future of Voice searches. Consequently, now is the ideal time to optimize your website for voice searches.

In short, LaMDA - or Language Model for Dialogue Applications - is Google's new machine learning model. LaMDA strives to have a conversation with users and provide results based on what they say.

About 27 percent of the global online population uses voice search on mobile devices. So Voice Search also plays a major role in SEO. SEO experts predict that this trend will grow in 2022.

Google has not set a date for rolling out LaMDA. LaMDA will significantly impact voice searches. Until then, you can improve your content.

3. Video Content - Upcoming SEO Trend

The popularity of Video Content is increasing rapidly through YouTube and TikTok. After TikTok, We know the value of Short Video Content. While YouTube is known for large video content, TikTok is known for short video content.

Across the globe, TikTok is banned in many countries. Luckily, YouTube released its Short Video Content section for Short Video Content. YouTube shorts are already available, and YouTube is promoting them heavily. Currently, we should take the opportunity to produce our shorts.

Short video content does not require as much time as long video content. So in less time, you can create Video Content now. Use this trend to gain new customers and visitors.

YouTube Shorts aren't the only platform that promotes Short Video Content. Various other platforms do as well. For example, social media platforms feature Short Video Content as well.

Recently, Google launched two new video structured data types – Seek Markup and Clip Markup. These markups can increase CTR to your video content via the search results page. The markups work on websites as well as on YouTube. Hence, this SEO Trend for 2022 will be going to very beneficial.

3.1 Clip Video Markup

The first structured data type is the Clip Markup video. In this markup, you specify the segment start and end times, also the label for each segment.

You will need to add these properties:

1. A descriptive title for the content of the clip.
2. Start time of the clip.
3. End time of the clip.
4. The URL of the specific timeslot.

3.2 Seek Video Markup

The Second structured data type is Seek Video Markup. To have Google display key moments from the video clip, you need to tell Google how your URL structure works. With machine learning, Google will automatically examine and segment the contents in your video. It will be your responsibility to inform Google of the process to link any timestamp within your video that will be uploaded to their site.

3.3 YouTube Timestamps

Moreover, if you are hosting your video on YouTube, be sure to include timestamps in your description. Google automatically enable key moments in search result.

To gain more visibility in Google Search, you need to adopt this SEO Trend in 2022.

4. Mobile SEO - Not an Old SEO Trend

People are increasingly consuming content on their mobile devices, according to Statista. In addition, 61 percent of organic search engine visits come from mobile in the United States. As you can see, Mobile SEO will play a significant role in 2022.

Mobile SEO means optimizing the website for mobile users to give them a better user experience. Not only for Search Engines, but you also have to optimize your website according to users' needs. Mobile Responsive site is helpful to achieve a higher ranking in SERP.

People think Mobile SEO is an old Trend. But the trend will not fade away as time goes on, as users of mobile devices are on the rise. So we can't ignore this SEO factor for 2022.

In Addition, Google also gives priority to mobile users. For instance, if your website has desktop and mobile versions, Google will first crawl the mobile version. Now you can guess the importance of Mobile SEO.

5. Rich Snippets - Passage indexing

As we can see, Google more focus on Rich Snippets. Above we have already discussed LaMDA and Video Structure Data. So these are one of the examples of Rich Snippets.

Passage Indexing is also in the 2022 SEO Trend list. It is also known as Paragraph Indexing. When Google crawls your article, it analyzes it and highlights whichever paragraph users will find most understandable.

The purpose of these Snippets is to answer users as quickly as possible. Below is an example:

Final Words on SEO Trends

These SEO Trends are the future of SEO. So be ready with your SEO strategy. Using these 5 SEO trends, you can differentiate your website from the rest and maximize your results.

We can deliver you the highest amount of services at http://websitepromotion.com/. It includes on-page, off-page SEO, website, audits, tracking, and more. One can find all these with SEO services in Orange County.

2022 is going to be an exciting year. What's your thought on that? We'd love to hear what you think.